About
Shanghai based label Sirloin was founded by Central Saint Martins graduates Mao Usami and Alve Lagercrantz in 2016. The duo won several awards for their graduate collections, including the L’Oreal Professional Young Design Talent Award and the LVMH Grand Prix Scholarship. They then began their careers separately, working at brands including Louis Vuitton and Dries Van Noten. Since the launch of their womenswear collection, the brand has won Lane Crawford’s “Creative Call Out Campaign”, and attracted influential retailers and publications including Lane Crawford, Opening Ceremony, Business of Fashion and Novembre Magazine.

Capsule Collection
SWUIT DREAM

Fish looking-like shoes, Jackie Chan’s nose-shape soap dispenser, peanut bowl iPhone holder. Since moving to Shanghai, Sirloin has been inspired by the enormous ocean of weird, unexpected and sometimes genius inventions that one of the biggest e-commerce market on earth (Taobao) offered. Merging the boundaries between what is considered innerwear and outerwear has always been Sirloin’s priority mission. For “10 Asian Designers to Watch”, we proudly present to you “the suit that follows you from bed to business”. Reinventing western formal tailoring in a way Taobao innovates. Through infusing the laid-back attitude to formal wear by integrating underwear details with tailored suits, making life more seamless than ever. This capsule collection questions and reimagines the representation of tailored suits. Why are there more housing agents than bankers wearing suits these days?