Barom Bhicharnchitr hails from a family of prominent retail entrepreneurs and is Managing Director of Central Embassy in Thailand. He spent his formative years overseas completing his studies with a Bachelor’s degree in Economics from Bates College in the USA. Upon his return to Thailand in 2012, he joined the family business. He has since spearheaded many ground-breaking projects including multi-brand retail concept store SIWILAI and the opening of Park Hyatt Bangkok.