Robert Meeder is Chair and Professor of Fashion and Luxury Fashion Management at SCAD Hong Kong. The fashion design graduate began his career in corporate marketing working with leading luxury brands such as Burberry, Mulberry, Bacarrat, Gucci, Bottega Venetta and Dolce Gabbana in Scandinavia and the Middle East. Actively involved in academia throughout his career, he has been lecturing for the past eight years and is currently undertaking a PhD in Luxury Management and communications with the Swedish University of Borås.